Research methods for leisure and tourism

The ultimate reference text for both students undertaking academic research and practising managers. Coverage of both qualitative and quantitative research methods, ensuring a balanced analysisPractical guidance on conducting research and writing reports, showing you the ‘how’ as well as the ‘what’Detailed coverage of research ethics, the development of conceptual frameworks for research, the use of case study method and analysis of qualitative data, giving you everything you need to conduct your projectInternational case studies and examples from leisure and tourism literature, giving you a true relevance to your learningQuestions, exercises and further reading for each chapter, enabling you to practice what you have learnt Read more